In Formula 1, drivers often take center stage, but every lap, every second, is powered by a team. Now, luxury Scotch whisky brand Chivas Regal is shifting the spotlight to the pit lane with the release of a powerful new film: A Tribute to the Scuderia Ferrari HP Pit Crew.

Unveiled during the iconic Italian Grand Prix in Monza, the short film honours the relentless precision and teamwork of the crew working behind the scenes, the unsung heroes who embody Chivas Regal’s belief that “success is a team sport.”

This latest release marks a new chapter in the ongoing partnership between Chivas Regal and Scuderia Ferrari HP, built on shared values of passion, ambition, and the pursuit of excellence. Through this film, fans get a rare glimpse into the high-pressure choreography of a Ferrari pit stop, where milliseconds matter, and every movement is a masterpiece.

To bring this vision to life, Chivas Regal enlisted the talents of acclaimed spoken word artist George the Poet, whose performance transforms the team’s physical feat into poetic tribute:

“You make it look natural… that unnatural level of precision.
There’s a gold standard of execution that you bring to every competition…”

George shared:

“I’m always drawn to the voices we don’t usually hear, so it’s an honour to tell the stories of these unsung heroes. Whether it’s a poem or a pit stop, craftsmanship takes tenacity. That’s exactly what Chivas Regal captured in this tribute.”

Scuderia Ferrari HP Team Principal Fred Vasseur added:

“Formula 1 is a team sport in every sense, and our results come from the dedication of everyone at Scuderia Ferrari HP. It’s great to have a partner like Chivas Regal, who highlights this collective spirit and recognises the incredible work done away from the spotlight.”

Nick Blacknell, Global Marketing Director at Chivas Regal, shared:

“True greatness is driven by the hands of many. This campaign embodies our ‘I Rise, We Rise’ ethos. The Scuderia Ferrari HP team shares our tenacious mindset, and that’s what makes this partnership so powerful.”

The film premiered at Monza, where Chivas brought the story to life with immersive experiences and special recognition for the team behind the action.